Friday, May 17, 2013

Countdown to Closing

I've been dreading these words for several months: I'm closing my retail store. I know many of you have received my email stating those very words, but now that we inch closer and closer to the June 30th date, I find myself reflecting on the past twenty years. Yes, that's right. I began my design business twenty years ago this year. Over the years, many changes have taken place, mostly for the better, but some for the worse. Even though I feel happy to be moving on, I can't help but feel a bit sad that all that I have built is coming to a close.

For those of you who are hearing this for the first time, please realize that I am not retiring or ending my design business, but I'm closing my distribution center and retail store. What this means is that I will not be producing some of my products such as Wendy Schoen buttons, lace tape, and the distribution of Floche skeins. Class handouts and kits are also being discontinued. Petite Poche Patterns will continue to be sold and produced along with my books, dvds, embroidery disks, and Wendy Schoen needles.

I will continue to teach nationally and will increase classes in Wendy's Sewing Studio in New Orleans. I will be communicating with you through this blog and as usual, but essentially, I will be focusing on sewing and embroidery education and publication. I plan to offer some designs through automatic download and limited sale months during the year as I focus on returning to writing magazine articles and blog tutorials.

Take one last look at my beautiful shop:

If you would like to purchase my class projects, embroidery club designs, Floche complete sets, or items in my online store, you will be able to do so until the June 30th deadline. 


  1. Oh Wendy, I know how difficult this is having given up my job with Bernina. In hindsight, I can look back at the wonder years and remember them with much fondness. I am sure you will, too. You have always been an inspiration to everyone and we have all strived to meet your level of perfection.
    Jeremiah 29:11
    For I know the plans I have for you," declares the LORD, "plans to prosper you and not to harm you, plans to give you hope and a future.
    I know that you will continue to bless us with your designs and talent and that good will come through this. I miss you, dear friend.

  2. Wendy - I know this was a tough decision but it sounds like you've got it figured out. Have fun moving forward with all your other plans. In a short time you'll wonder how you ever had time for a retail business. I look forward to your new projects and articles and creative endeavors! Kris Curtis

  3. Wendy,
    I know this is was a big decision, but I certainly understand how all the 'stitching' things that have to be done can add up so there is not much stitching time left! Good luck!

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  5. Oh, I had so hoped to be able to visit your store! I hope the transition goes well for you!

  6. Wow! You have all made me so happy with your thoughts and prayers. I'm not dismantling my shop, but keeping it just the way it is for my new craft room. I am turning my private office into much needed sleeping quarters for visiting friends and teachers. Thanks for your support.

  7. Hi Wendy, was very saddened to read that you are closing your shop, but happy for you, as it is obviously the right decision for you at this time. I am still hoping to come and visit you at some stage. Love and very best of wishes for you future ventures. Denise-Ann